URL stands for Uniform Resource Locator, and this is made up of letters and symbols. This is what you enter into a browser if you are looking for a specific web page.
To post something on the internet, we need to first store detailed information somewhere on the net. For this we need a website, this site will only be accessible through an address we provide on the internet. This is the URL (Uniform Resource Locator).
URL is the addresses given to us by the internet when we build or create a website. This URL is a line of characters and strings that has a domain name aligned with a proper syntax.
This URL is what we need to take care of. All people will not be able to know directly about our site, so we need to understand their needs and satisfy them by designing an appropriate URL to get them to visit our site. So, we can say that a short URL becomes perfect for this job.
Advantage Of Short Url
The short URL has a number of advantages when it comes to marketing. For marketing, in general, the first step is to advertise, which can be done easily by sharing the name of the URL in any kind of social networking site.
For this, we need a small URL name, because few social networking sites have a limited character for sharing (like Twitter, which offers 140 characters for sharing), so a big name will be very inappropriate and insignificant. When we give a big name, we can easily shorten it and make it more appealing.
The next thing is that communication is successful only when the message sent by the source to the recipients is accurate and attractive. So when we share the URL on the social networking site, we cannot expect people to really be interested in going through a long address. So people, when they come with a short URL, tend to gain interest.
This could also be said according to the study there was a small statistical record that refers to the fact that the URL with a shorter length gets more clicks often than the long ones. So we have to accept the study and go with it.