To begin with, we can trace the history of newspapers back
in the 17th century. However, they became common in the 19th
century. The main reason behind the invention of newspapers was to spread valuable
information. Since then newspapers have played a big role in the spreading of
news across many parts of the world. Today, a newspaper can be described as a printed
paper that appears daily basis. A modern newspaper contains articles on several
topics, advertisements, news, weather forecasting and sports section.
To be precise, we can say that newspapers act as a bridge between the government and the subjects. In the current world, many apart from
a few read the newspaper for different reasons, just as we have seen that they
are written for different reasons. They keep the public in the clear on matters
in the national government. It can as well be described as a channel for community
opinion There are several facts that make the newspaper an efficient method of
spreading news. However, there are to major facts to look at when comparing the
role played by the newspaper in spreading. They are commercial view and
customer view.
When looking at it from a consumer view, there are several
factors that we take into considerations. First, we can all conclude that
newspapers are the cheapest form of receiving information. They are mostly read
by the most read by the middle and upper class and part of the lower class. The second
factor to consider is that newspapers are convenient. They are less dependent on
other factors. You find that unlike other forms of mass media like the televisions,
newspapers do not require electricity to spread information. They only need it
one during publication. In fact, you only require light to read. Third, they are
convenient. You can have them for as long as you prefer, you only need to store
them safely.
Looking at it from a commercial point, we can further subdivide
this point into two. They are the advertiser viewpoint and the public relation
view. However, they have the same reason which is to send the needed message to
the audience. From an advertiser point, the newspaper is preferred to other forms
of mass communication due to the fact that newspapers are the charge the cheapest
when it comes to advertising.
Considering other facts that make the best mode of spreading the news to all of us, we can conclude that newspapers is able to deliver information
to a diverse audience. We all know that not everyone owns a television set, a
computer, a smartphone or electricity wired to their homes. This is where the
newspaper serves the purpose. Another good example of a diverse audience is
students. They can get to know what is happening in the outside world through this
source.
We all seeing improvement in technology. The newspaper
industry has no been left behind. They make news interesting by having editorial
cartoons and pictures. They help those who cannot read interpret a section of what
is being said.
No one can predict the future of the newspaper industry, we
just read it.
