Has the APP’s market grown beyond control?

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The modern technological advancement has instilled a new era of civilisation in the information technological sector. This is clearly demonstrated by the number of applications that is hosted in electronic devices. By the end of 2013, millions of applications had been developed and distributed in both the Google and the Apple stores. Both stores recorded over fifty billion download marks. The presence of applications has been felt across a swathe of sectors from the publishing sectors, to the entertainment and games industries. It has attracted big financial ventures that has propagated lucrative acquisitions and made revenues worth billions of dollars.

Although there has been a widespread positive outcome with the introduction of apps, it has also spurred hot debates on issues regarding regulation, privacy and the question of whether it is encouraging another era of dotcom- style bubble.

Studies reveal a number of trends, brands, developers and start-ups popping around apps in this New Year. There are a number of brands that have been identified as some of the best apps in both mobile and computer technology.

In the entertainment section, some of the best technological applications found on both Android and iPad tablets include BBC iPlayer, which shows television shows from the BBC. Similarly, users can download these shows offline; Spotify, which allows users to stream a vast catalogue of music, share playlists and get customized radio stations; Kindle, that supports various reading applications from Amazon through synchronizing user’s e-books over all devices; Netflix, which operates like the Spotify application but only specialises with films and television shows (Dredge, 2013).

Technological applications have also been developed for the games category. Examples of this include the Minecraft – Pocket Edition, which is a crafting game appropriate for both the adult and children.

The Room’ app is a delightful puzzle game that sees its users exploring 3D objects in a room while solving puzzles.

Clash of Clans is an intensive and fulfilling technological app that prompts users to make and fortify a village while raiding other players.

Real Racing 3 on the other hand, is a console quality application that gives users the ability to race their Facebook friends even in they are offline (Dredge, 2013).

For the kid’s category, a number of applications have been developed to enhance their critical and learning skills. Toca Hair Saloon 2 for instance, turns the little children into hairdressers and allows them to make the character’s hair. Endless Alphabet on the other hand, is an application that makes spelling activities fun through the aid of a band comprised of mischievous monsters. BBC CBeebies Playtime app is comprised of mini games of characters featured in television shows including Octonauts, Tree Fu Tom, etc.(Dredge, 2013).

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The greatest achievement in the advancement of technological application is the incorporation of social tools in the electronics gadgets. Here, some of the apps include Facebook app, which is a slick program with user friendly software allowing users to message and interact with each other; Twitter app which is similar to face book but users’ tweet using only 140 characters or less, flippboard, wunderlist and quip, are great tools significant for word processing (Dredge, 2013).

Studies also forecast the coming of a potential apps crash. In the year 2013, Apple released its figures which were paid out to iOS developers. This cost was stipulated at approximately $8 billion (USD). Since the firm made more than a million apps, the average cost of apps was about $ 8k per app. While a considerably small number of apps are generating big revenues, a lot of apps are generating small amount of revenues; which is no problem since some of them apps are spare time projects (Reynolds, 2014).

The problems is however, stipulated in the middle app market, where the crash of apps is predicted to come from. For instance, the start-ups that financed ventures but did not break even and/ or ventures that managed to find users but are struggling to generate money for them. Health tracking tools, photo sharing apps, fermium games, messaging apps and other apps that have demonstrated an overstuffed trend is predicted to curl by the end of year 2014. As the advancement continues to grow so will the numbers with research analysts predicting that most innovative apps will be centralized to few hundreds or thousands of users since, the apps shall be developed for organizational purposes (Reynolds, 2014).

Reference:

Dredge, S. (2013). Best Apps for Your New Tablet Computer. The Guardian News and Media Limited

Reynolds, K. (2014). App Trends for 2014: Privacy, Education, Wearables and More. The Guardian News and Media Limited

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